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Cristal (wine)
Cristal is the brand name of a Champagne produced by Louis Roederer. Cristal has a flat-bottomed clear, "crystal" bottle, anti-UV cellophane wrapper, and gold label. Widespread awareness of its high price has given the wine an image of exclusivity that, in turn, has elevated demand: it is considered a Veblen good. The most recently released vintages are the 2007, 2006, 2005, 2004, 2002, and 2000.
==History==
Cristal was first created in 1876 for Alexander II of Russia, and is viewed by many as the first ''prestige cuvée''.〔 As the political situation in Russia at the time of his rule was unstable, the Tsar feared assassination. He ordered that champagne bottles for his Three Emperors Dinner be made clear, so that he could see the bubbles and also to prevent hiding a bomb within them, as could happen with a typical dark green bottle. Louis Roederer commissioned a Flemish glassmaker to create a clear lead glass Champagne bottle with a flat bottom. The Champagne has since become known as "Cristal".〔J. Robinson (ed.). ''The Oxford Companion to Wine'', Third Edition. Oxford University Press, 2006, p. 584–585. ISBN 0-19-860990-6.〕
The wine was not commercially available until 1945.〔Stevenson, Tom, ''Decanter'' (December 2007). "The Best A Man Can Get...."〕 In the mid 1990s and early 2000s, the brand became increasingly associated with hip hop music and culture, with several artists referencing the drink in song lyrics and as part of their public image, including Raekwon, 50 Cent, A$AP Rocky, The Notorious B.I.G., Sean Combs, Big L, Hollywood Undead, Yung Lean and Jay-Z. The nickname "Crissy" is sometimes used for the drink. Tupac Shakur created a cocktail called "Thug Passion", which is a blend of Alizé Gold Passion and Cristal.
In 2006, the managing director of Louis Roederer, Frédéric Rouzaud, was quoted in an article in ''The Economist'' on the brand’s popularity with hip-hop artists. His comments were interpreted as negative, and Jay-Z launched a boycott of the brand.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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